The Affiliate Marketing is within the online marketing the division with high growth rates. It allows manufacturers of products and providers of services to distribute the merchants to their products through a network of partners (affiliates). The affiliates operate target-oriented websites, through which they obtain recommendations for the products of the merchants. The affiliate marketing manager have the task to organize the cooperation between suppliers and partners.
The Affiliate Manager
If you are already running affiliate marketing or want to get started, you need an Affiliate Marketing Manager. Its core business is the care of the affiliate program. It has the task to increase the sales of your company with the affiliates. For this he uses his knowledge in marketing and sales, as well as the necessary technical skills. He will only be successful if he can concentrate on his job in full time and keep his knowledge up to date through Affiliate Marketing Manager training. If you turn your online manager into an affiliate manager, its penetration force will be limited due to time deficit.
THE AFFILIATE MANAGER OF AN AGENCY
The affiliate manager of an agency has to do the same tasks as his colleague at the merchant. Also, its characteristics must meet the same requirements. But there are still certain differences.
Flexibility: The affiliate manager of an agency not only processes one, but several different projects of different merchants at the same time. He must therefore be flexible in the simultaneous support of qualitatively and quantitatively different, demanding tasks.
Ability to cooperate: Since the affiliate manager of an agency is an external supervisor, he needs the necessary fingertip feeling and the ability to cooperate. Both are shown as being the appropriate “lubricant” between the organization of the merchant and the affiliate networks.
THE AFFILIATE MARKETING MANAGER TRAINING
The affiliate marketing manager training is the most important requirement, if you want long-term success with the referral marketing on the Internet. Almost every year, methods of online sales are changing so that you should schedule a training course for management every six months. Seminars are constantly being offered to all activities of the Affiliate manager. But before you think about further education, start your new distribution channel with a seminar on the topic of affiliate marketing for all employees, who will get in touch with it.
This section provides an overview of the most important seminars:
The Affiliate Marketing Manager Training is an important measure to keep your knowledge up-to-date. Therefore, plan two seminars per year.